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Cross Jeep Experience: VIP Invitation




Invitation design for the Jeep Experience event held in March 2008. This event is designed for VIP guests will experience the new Cherokee and have the possibility to check their performance in an off-road track specially set up for the occasion.

These images correspond to the first proposal, which balanced the glamor and elegance of the event along with the spirit Jeep: off-road, adventure, challenge. On the very top you are, you're going to smear the same.



THE FOLLOWING images correspond to the proposal approved by the customer.







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Proximity Agency Creative Director: Rodrigo Briceño
Creative Editor: Claudio Ramírez
Art Direction Sebastián López, Marcelo Moya
Retouching: Sergio Muñoz

www.proximity.cl

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Typoleras: CopyRights Fuck! Mint Studio Reel 07

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Typoleras. CopyRights Fuck! , originally uploaded by The Melkor.

This is a sort of refresh the project Typoleras last year. Rescues the philosophy of respecting the licensing quotes, but suggested a turn around the post, not to the use of the fonts to support the project.

The message is simple: Fuck CopyRights. The way of communicating is through abstraction ironización iconic and registering the trademark and restricting the rights of the copyright. Some proposals played with the support of the shirt and its interaction with the user, making it participate in the message conveyed by the act as "human banner."